Creative & Marketing Director with 20 years of experience leading high-performing creative and marketing teams across education, publishing, retail, B2B and DTC spaces. I specialize in brand building, multichannel campaign strategy, and crafting research-driven creative across print, digital, social, event, and experiential platforms. I have led company-wide strategy, scaled design systems, and directed full-funnel marketing efforts that fueled business growth. I bring a collaborative, strategic mindset and a hands-on approach from developing curriculum programs to reimagining e-commerce experiences and growing social media engagement. My work often intersects with UX, including website redesigns and field-based user research to improve product design. I also integrate generative AI tools into my workflows to accelerate ideation, enhance storytelling, and deliver smarter creative at scale.