Usborne Books & More E-Commerce UX Design
In 2021-2022, I led a team in the design and development of a new e-commerce website, collaborating closely with IT developers to optimize user experience (UX) features and functionality, including shopping, hosting, recruiting, and more. The site officially launched in January 2023; however, following a company rebranding to PaperPie, the site is no longer active.
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Below is a detailed overview of the design and development process, including screen captures of the website before the rebrand.
Steps I took in the UX process
- Conducted demographic data surveys for our existing Consultants and Customers.
- Established goals and objectives
- Created user flowcharts in Adobe XD
- Created wire frames in Figma for main pages
- Designed each page in Adobe Photoshop for Desktop and Mobile Views
- Created branding/style guide for all color schemes, fonts, spacing, etc.
- Created all graphic deliverables to IT developers
- Weekly meetings with team to troubleshoot, gather testing feedback, address back end development errors, etc.
- Worked with copywriters and developers in transfer all data from current site to the new site including all product information, images, accounts, history, etc.
- Created product detail page layouts, categories and book assistant to help customers shop.​
e-commerce site design
Main page layout
Main page sliders
New site pop-up
Host page layout
Join page layout
Our Story page layout
Shop (new titles) page layout
Quick view layout
Product detail layout
Book quiz feature
