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Usborne Books & More E-Commerce UX Design

In 2021-2022, I led a team of employees in the design of a new e-commerce website while partnering with IT developers to optimize UX features and functionality, including shopping, hosting, recruiting, and more. It is due to launch in January, 2023.

Steps I took in the UX process

- Conducted demographic data surveys for our existing Consultants and Customers.

- Established goals and objectives

- Created user flowcharts in Adobe XD

- Created wire frames in Figma for main pages

- Designed each page in Adobe Photoshop for Desktop and Mobile Views

- Created branding/style guide for all color schemes, fonts, spacing, etc.

- Created all graphic deliverables to IT developers

- Weekly meetings with team to troubleshoot, gather testing feedback, address back end development errors, etc.

- Worked with copywriters and developers in transfer all data from current site to the new site including all product information, images, accounts, history, etc.

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Web_Eco.jpg

myubam.com (coming Jan 2023!)

6_MainPage_Full.png

Main page layout

Headers.jpg

Main page sliders

NewSite_PopUp_Mobile.jpg

New site pop-up

NewHostPage.jpg

Host page layout

NewJoinPage.jpg

Join page layout

NewOurStoryPage.jpg

Our Story page layout

NewTitlesHeader_Purple.jpg

Shop (new titles) page layout

QuickView_EscapeRoom.png

Quick view layout

ProductDetail_Paperback.png

Product detail layout

QuizLink_MockUp.jpg

Book quiz feature

AdditinalPages.jpg

Additional program page layouts

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