Usborne Books & More E-Commerce UX Design
In 2021-2022, I led a team of employees in the design of a new e-commerce website while partnering with IT developers to optimize UX features and functionality, including shopping, hosting, recruiting, and more. It is due to launch in January, 2023.
Steps I took in the UX process
- Conducted demographic data surveys for our existing Consultants and Customers.
- Established goals and objectives
- Created user flowcharts in Adobe XD
- Created wire frames in Figma for main pages
- Designed each page in Adobe Photoshop for Desktop and Mobile Views
- Created branding/style guide for all color schemes, fonts, spacing, etc.
- Created all graphic deliverables to IT developers
- Weekly meetings with team to troubleshoot, gather testing feedback, address back end development errors, etc.
- Worked with copywriters and developers in transfer all data from current site to the new site including all product information, images, accounts, history, etc.
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